Advertising, marketing and PR

TBT Marketing

TBT Marketing is an independent B2B marketing agency, bringing an imaginative and collaborative approach to client work. With its future-focused approach, the agency is putting climate at the heart of every business decision and marketing solution for their clients.
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Certified
3 years

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Highlights

Measure

Absolute carbon reduction

Reporting Boundary: UK Operations (K1 K2 K3 K7 K8 K9, The Courtyard, Jenson Avenue, Frome, BA11 2FG)

Emission sources: Electricity, T&D Losses, Water, Waste, Business Travel, Paper, Homeworking (excluded from footprint)

Reporting Period: 01 Jan 2021 – 31 Dec 2021

-18.2%

Carbon reduction per employee

-18.2%

Location-based total carbon footprint

15.2 tC0₂e

Location-based total carbon footprint per employee

0.3 tC0₂e

Market-based carbon footprint

8.1 tC0₂e

Market-based carbon footprint per employee

0.2 tC0₂e

Engage

FTE employees

We engage our employees and wider stakeholders to unlock their talent and knowledge to drive year on year progress in sustainability.

50

Communicate

UN Sustainable Development Goals

We recognise that transparent communication is essential for transformational change and we quantifiably contribute to 9 SDG.

9

Certification story

TBT Marketing, a full service digital, creative, and marketing agency, has achieved Planet Mark certification. Achieving Planet Mark is based on the commitment to continuous improvement in sustainability in its business operations by measuring and reducing its carbon footprint and engaging its stakeholders. 

This is TBT Marketing’s third year of business carbon footprint reporting and certification to Planet Mark. It first calculated the carbon footprint of its Frome office operations for the year ending December 2019 and set a target to reduce emissions by 5% annually.

Over the next year, TBT Marketing will be working towards reducing its carbon emissions and sharing its journey with its community to inspire others. By being more strategic about its environmental responsibility, the company will be able to significantly increase its positive impact and hope to encourage continual improvements within its community.

Through Planet Mark, the marketing agency has protected an area of endangered rainforest thanks to Cool Earth; a charity working alongside rainforest communities to halt deforestation. Its pledge through Cool Earth directly supports the Asháninka community in Central Peru.

It has also helped the Eden Project – an educational charity building connections with each other and the living world, exploring how we can work together towards a better future.

Steve Malkin
Founder and CEO
Planet Mark
“To make change in such challenging circumstances is inspiring. TBT has embraced sustainability wholeheartedly over the past two years, so these impressive results come as little surprise to me. TBT serve as an example that companies can make rapid sustainable change in all areas of their business. Their passion is incredible and the team is a delight to work with. I congratulate them wholeheartedly on the progress made this year.”

Certification story

TBT has embedded a future-focused approach to its client work and marketing, putting sustainability at the heart of every business decision and marketing solution. The agency has made a public commitment to be a net-zero carbon business by 2025, launching Mission Zero, a crack team of employees to champion ways in which to its sustainable transition, to achieve this goal. TBT also has a renewed focus on assisting GreenTech organisations in their communications, taking sustainable action outside of its own walls.

Marketers, communicators and agencies have an important role to play in society’s sustainable transition. A low-carbon economy requires everyone to contribute, and taking uninitiated individuals, companies and organisations on the necessary journey to climate awareness lies at the feet of communicators. But marketers must do more than tell stories, they must demonstrate their own environmental credentials, creating robust and measurable progress to accompany sustainable communications practice.  

Future targets

Reduce carbon footprint by 5% annually

As part of the Planet Mark certification, TBT marketing has committed to making a year-on-year reduction.

Reach net zero emissions by 2025

As part of TBT Marketing’s wider sustainability strategy, the company has committed to achieving net zero carbon emissions.

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