Fast moving consumer goods

Served Drinks

Served Drinks, the UK's go-to premium hard seltzer brand has committed to achieving the Planet Mark. Understanding and measuring its carbon footprint is the first step in identifying ways to minimise its impact on the planet.
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2 years

Trees in sky BEST



Total carbon footprint

Reporting Boundary: Company Operations

Emission Sources: Business Travel, Paper, Homeworking

Reporting Period: 01 Apr 2021 – 31 Mar 2022

1.6 tC0₂e

Total carbon footprint per employee

0.7 tC0₂e


FTE employees

We engage our employees and wider stakeholders to unlock their talent and knowledge to drive year on year progress in sustainability.



UN Sustainable Development Goals

We recognise that transparent communication is essential for transformational change and we quantifiably contribute to 5 SDG’s.


Certification story

Served Drinks, the UK’s go-to premium hard seltzer brand has achieved the Planet Mark certification. The company refuses to compromise the health of the natural world. As a result, it uses ‘wonky fruit’ as an intervention on food waste and innovative ecological packaging that will support habitats, people and animals on the frontline of the climate crisis.

In this crucial Decade of Action, Served Drinks want to ensure that it is a force for good: positively transforming society and the planet by measuring our own impact. 

This is Served Drinks’ second year of business carbon footprint reporting and Planet Mark certification. Served Drinks’ total carbon footprint in the year ending March 2022 was 1.6 tCO2e. Since certifying to Planet Mark, the company has set a target to reduce emissions by 5% annually.

Over the next year, the company will be working towards reducing its carbon emissions and sharing its journey with the community to encourage others to join the movement.


Steve Malkin
Founder and CEO
Planet Mark
“Congratulations to Served Drinks on second year of certification to Planet Mark. The company is built on strong principles, and follows them through with decisive action. No action is more decisive than the one that commits to continuous improvement in a business’ carbon footprint. I applaud the aspiration of Served Drinks to do business in the right way, and look forward to working with them in the future.”

Certification story

Through Planet Mark, Served Drinks is protecting an area of endangered rainforest thanks to Cool Earth; a charity working alongside rainforest communities to halt deforestation. Its pledge through Cool Earth directly supports the Asháninka community in Central Peru.

The company is also helping the Eden Project – an educational charity building connections with each other and the living world, exploring how we can work together towards a better future.

Served Drinks refuse to compromise on the quality or the health of the natural world. The company proudly uses ‘wonky fruit’ as an intervention on food waste, as well as the most innovative ecological packaging materials, and will support habitats, people and animals on the frontline of the natural crisis. Served Drinks only uses cans made out of infinitely recyclable aluminium, and is purely plant based. The company also invest 5% of its profits into environmental projects and helps save critically endangered wildlife around the world.

FMCG companies are under the spotlight regarding climate action. The industry is one of the highest-profile emitters of carbon, and consumers are ready to embrace sustainable brands. Companies working in FMCG can embrace the growing demand for sustainable products but must do so with rigour. This requires engaging the entire supply chain, from ingredient sourcing to manufacturing processes and waste distribution.


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