Advertising, marketing and PR

The Marketing Store

The Marketing Store is a creative agency, consultancy, and technology provider delivering brand experiences that spark action among customers. As cutting edge communicators, sustainable practice is a great way for the agency to put its innovative principles into action.
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2 years




Total carbon footprint

Reporting Boundary: Global operations: Chicago, Duisburg, Hong Kong, Leeds, London and Paris

Emission sources: Electricity, T&D losses, natural gas, homeworking energy (not included in total footprint), water, waste, business travel, paper use

Reporting Period: 01 Jan 2020 – 31 Dec 2020

261.1 tCO2e

Carbon footprint per employee

0.4 tCO2e

Absolute carbon reduction


Absolute carbon reduction per employee


Total Social Value



FTE employees

We engage our employees and wider stakeholders to unlock their talent and knowledge to drive year on year progress in sustainability.



UN Sustainable Development Goals

We recognise that transparent communication is essential for transformational change and we quantifiably contribute to 9 SDG’s.


Certification story

The Marketing Store, a creative agency, strategic consultancy, data partner and technology provider, delivering next generation brand experiences and products, has achieved certification to Planet Mark. 

This is The Marketing Store’s second year of business carbon footprint reporting and certification to Planet Mark. The Marketing Store also measured its Social Value contributions for the year. The contribution in the year ending 2020 was £114,171.

Steve Malkin
Planet Mark
“We are so pleased to be welcoming The Marketing Store to Planet Mark. The agency has tremendous potential to spread the positive practices put in place wide and far, and from the team’s dedicated work to this point, I feel confident this will happen. The engagement and enthusiasm to create positive change is palpable, and I look forward to this partnership blossoming in the future.”
Pamela Stathaki
Head of Sustainability
The Marketing Store
“I am delighted that we have been recognised by The Planet Mark for the great work we have been doing to make The Marketing Store a more sustainable business. Sustainability is one of our key business priorities, so we have been striving hard to make sure our work has a measurable and positive impact on the climate. Our next steps are to take this global and keep innovating sustainable practices for not only us, but our clients too.”

Certification story

Certification to Planet Mark is based on the commitment to continuous improvement in sustainability in its business operations by measuring and reducing its carbon footprint and engaging its stakeholders. 

The Marketing Store strives to implement an effective system to identify and eliminate potential hazards to the environment. It also takes the challenge to its supply chain. It expects its suppliers to take climate protection appropriately into account in their own operations by setting climate protection goals for themselves and achieving them or by making the most efficient use of resources and whenever possible use renewable or recyclable resources. 

Creative agencies must learn to walk the walk on sustainability. Consumers increasingly demand brands that align with their values. A good product is no longer enough to win over a potential customer, but a real engagement with internal practices and external supply chains is necessary for forward-looking businesses.  

Case study

Supply chain engagement

The Marketing Store’s Supplier Transformation Excellence Program (STEP) is a vendor engagement program providing a framework for communicating client expectations, aligning business strategies and continuous improvement priorities to meet business needs including sustainability targets. To achieve this, The Marketing Store (TMS) run workshops to provide knowledge and training; and set specific goals and measure performance metrics.

Scorecards are used twice a year to identify areas for improvement and enable TMS to reward high-performing vendors. The company also run annual awards to celebrate and recognise the incredible work top-ranking factory partners achieve. 

With the size and scope of TMS’ supply chain, the company knew it could have a significant impact and wanted to use this scale for good. The goal of STEP is continuous improvement – for vendors, clients and TMS.

The program is delivered to all 15 vendors (more than 25 factories, reaching thousands of workers). TMS hold an annual launch of the revised framework. A roadmap is then established within the framework to measure goals such as sustainability, and a timeline which they must adhere to for hitting certain targets, for example, carbon footprint calculations.

TMS partnered with global research and advisory firm Gartner to benchmark this program and understand if it is having the right positive influence and impact. Gartner recognised STEP as ‘industry-leading’ and ‘truly comprehensive’.

TMS received the prestigious Supplier of the Year award by McDonald’s, as well as a recognition award: “2018 Hong Kong-Guangdong Cleaner Production Partner (Supply Chain)”, granted by the Hong Kong and Guangdong Governments to recognize sourcing enterprises which have actively encouraged Hong Kong-owned factories to adopt cleaner production.  

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