Advertising, marketing and PR

The Marketing Store

The Marketing Store is a creative agency, consultancy, and technology provider delivering brand experiences that spark action among customers. As cutting edge communicators, sustainable practice is a great way for the agency to put its innovative principles into action.
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Certified
2 years

Highlights

Measure

Total carbon footprint

Reporting Boundary: Global operations: Chicago, Duisburg, Hong Kong, Leeds, London and Paris

Emission sources: Electricity, T&D losses, natural gas, homeworking energy (not included in total footprint), water, waste, business travel, paper use

Reporting Period: 01 Jan 2020 – 31 Dec 2020

261.1 tCO2e

Carbon footprint per employee

0.4 tCO2e

Absolute carbon reduction

-69.2%

Absolute carbon reduction per employee

-68.3%

Total Social Value

£114,171

Engage

FTE employees

We engage our employees and wider stakeholders to unlock their talent and knowledge to drive year on year progress in sustainability.

618

Communicate

UN Sustainable Development Goals

We recognise that transparent communication is essential for transformational change and we quantifiably contribute to 9 SDG’s.

9

Certification story

The Marketing Store, a creative agency, strategic consultancy, data partner and technology provider, delivering next generation brand experiences and products, has achieved certification to Planet Mark. 

The Marketing Store’s total location based carbon footprint in the year ending December 2019 was 258.9 tCO2e and the relative location based carbon footprint was 1.2 tCO2e per employee. Its market-based total carbon footprint in the year ending December 2019 was 248.6 tCO2e. 

This is The Marketing Store’s first year of business carbon footprint reporting and certification to Planet Mark. It calculated the carbon footprint of its London, Leeds, Paris and Duisburg operational site for the year ending December 2019 and set a target to reduce emissions by 5% annually. 

Location based electricity accounts for 32% of the total carbon emissions (compared market-based electricity which accounts for 29% of the total emission), whereas natural gas contributes to 2% of total emissions. 

The Marketing Store also measured its Social Value contributions for the year. The contribution in the year ending 2019 was £1,304,437. The agency reported on 9 Social Value measures with the top three contributors being employing local staff, providing meaningful work placements (paid internships) and apprenticeships. 

Steve Malkin
CEO
Planet Mark
“We are so pleased to be welcoming The Marketing Store to Planet Mark. The agency has tremendous potential to spread the positive practices put in place wide and far, and from the team’s dedicated work to this point, I feel confident this will happen. The engagement and enthusiasm to create positive change is palpable, and I look forward to this partnership blossoming in the future.”
Pamela Stathaki
Head of Sustainability
The Marketing Store
“I am delighted that we have been recognised by The Planet Mark for the great work we have been doing to make The Marketing Store a more sustainable business. Sustainability is one of our key business priorities, so we have been striving hard to make sure our work has a measurable and positive impact on the climate. Our next steps are to take this global and keep innovating sustainable practices for not only us, but our clients too.”

Certification story

First year certification to Planet Mark is based on the commitment to continuous improvement in sustainability in its business operations by measuring and reducing its carbon footprint and engaging its stakeholders. 

The Marketing Store strives to implement an effective system to identify and eliminate potential hazards to the environment. It also takes the challenge to its supply chain. It expect its suppliers to take climate protection appropriately into account in their own operations by setting climate protection goals for themselves and achieving them or by making the most efficient use of resources and whenever possible use renewable or recyclable resources. 

Creative agencies must learn to walk the walk on sustainability. Consumers increasingly demand brands that align with their values. A good product is no longer enough to win over a potential customer, but a real engagement with internal practices and external supply chains is necessary for forward-looking businesses.  

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