Advertising, marketing and PR

The Marketing Store

The Marketing Store is a creative agency, consultancy, and technology provider delivering brand experiences that spark action among customers. As cutting edge communicators, sustainable practice is a great way for the agency to put its innovative principles into action.
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Certified
2 years

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Highlights

Measure

Total carbon footprint

Reporting Boundary: Global operations: Chicago, Duisburg, Hong Kong, Leeds, London and Paris

Emission sources: Electricity, T&D losses, natural gas, homeworking energy (not included in total footprint), water, waste, business travel, paper use

Reporting Period: 01 Jan 2020 – 31 Dec 2020

261.1 tCO2e

Carbon footprint per employee

0.4 tCO2e

Absolute carbon reduction

-69.2%

Absolute carbon reduction per employee

-68.3%

Total Social Value

£114,171

Engage

FTE employees

We engage our employees and wider stakeholders to unlock their talent and knowledge to drive year on year progress in sustainability.

618

Communicate

UN Sustainable Development Goals

We recognise that transparent communication is essential for transformational change and we quantifiably contribute to 9 SDG’s.

9

Certification story

The Marketing Store, a creative agency, consultancy, and technology provider delivering brand experiences that spark action among customers, has achieved Planet Mark certification.

This is The Marketing Store and Havi second year of business carbon footprint reporting and Planet Mark certification. Since certifying to Planet Mark, the company has set a target to reduce emissions by 5% annually.

The Marketing Store and Havi have also had their Social Value contribution measured by Planet Mark, this amounted to £114,171, and was derived from employees, community and volunteering.

The carbon saved this year is the same as preventing over 650 tonnes of coal being burned.

Steve Malkin
Founder and CEO
Planet Mark
“As cutting-edge communicators, The Marketing Store are a great example of an agency using their voice to influence the masses on the fight against climate change. Their commitment in making a positive environmental and societal impact can be seen throughout their processes, underpinning everything they do. The carbon reductions achieved this year are evidence that with enough ambition and collaboration, we can advance practices and solutions that accelerate climate action.”
Pamela Stathaki
Head of Sustainability
The Marketing Store
“This is an exciting year for us because not only does our Planet Mark certification have global scope, but we have also taken our parent company HAVI on the journey with us too. The pandemic may have created some setbacks, but we have not allowed it to put a pause on our sustainability ambitions. We are excited about HAVI’s new sustainability strategy ‘Better Future Blueprint’ and looking forward to helping our people and our clients drive significant and vital change.”

Certification story

During this reporting period, The Marketing Store and Havi continued to encourage its employees to make positive adjustments to influence their environmental impact whilst working from home. The company has also pledged to continue to research and innovate efficient hybrid and virtual working models for its teams, for sustainability and wellbeing gains. 

The Marketing Store strives to implement an effective system to identify and eliminate potential hazards to the environment. It also takes the challenge to its supply chain. It expects its suppliers to take climate protection appropriately into account in their own operations by setting climate protection goals for themselves and achieving them or by making the most efficient use of resources and whenever possible use renewable or recyclable resources. 

Creative agencies must learn to walk the walk on sustainability. Consumers increasingly demand brands that align with their values. A good product is no longer enough to win over a potential customer, but a real engagement with internal practices and external supply chains is necessary for forward-looking businesses.  

Case study

Supply chain engagement

The Marketing Store’s Supplier Transformation Excellence Program (STEP) is a vendor engagement program providing a framework for communicating client expectations, aligning business strategies and continuous improvement priorities to meet business needs including sustainability targets. To achieve this, The Marketing Store (TMS) run workshops to provide knowledge and training; and set specific goals and measure performance metrics.

Scorecards are used twice a year to identify areas for improvement and enable TMS to reward high-performing vendors. The company also run annual awards to celebrate and recognise the incredible work top-ranking factory partners achieve. 

With the size and scope of TMS’ supply chain, the company knew it could have a significant impact and wanted to use this scale for good. The goal of STEP is continuous improvement – for vendors, clients and TMS.

The program is delivered to all 15 vendors (more than 25 factories, reaching thousands of workers). TMS hold an annual launch of the revised framework. A roadmap is then established within the framework to measure goals such as sustainability, and a timeline which they must adhere to for hitting certain targets, for example, carbon footprint calculations.

TMS partnered with global research and advisory firm Gartner to benchmark this program and understand if it is having the right positive influence and impact. Gartner recognised STEP as ‘industry-leading’ and ‘truly comprehensive’.

TMS received the prestigious Supplier of the Year award by McDonald’s, as well as a recognition award: “2018 Hong Kong-Guangdong Cleaner Production Partner (Supply Chain)”, granted by the Hong Kong and Guangdong Governments to recognize sourcing enterprises which have actively encouraged Hong Kong-owned factories to adopt cleaner production.  

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