Small Stuff UK

Small Stuff UK is a design-led, ethical and eco friendly children's store that sells high quality gifts, clothing and books for young children.
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2 years

Trees in sky BEST



Absolute carbon reduction

Reporting Boundary: 170 Crookes & 210 Crookes site operations (170 & 210 Crookes, Sheffield, S10 1UH)

Emission sources: Electricity, T&D losses, water, waste, business travel

Reporting Period: 1 Jul 2020 – 30 Jun 2021


Carbon reduction per employee


Location-based total carbon footprint

0.4 tC0₂e

Location-based total carbon footprint per employee

0.1 tC0₂e

Market-based total carbon footprint

0.04 tC0₂e

Market-based total carbon footprint per employee

0.01 tC0₂e


FTE employees

We engage our employees and wider stakeholders to unlock their talent and knowledge to drive year on year progress in sustainability.



UN Sustainable Development Goals

We recognise that transparent communication is essential for transformational change and we quantifiably contribute to 9 SDG.


Certification story

Small Stuff UK, a design-led, ethical and eco-friendly children’s store that sells high quality gifts, clothing and books for young children, has achieved Planet Mark certification.

This is Small Stuff UK’s second year of business carbon footprint reporting and Planet Mark certification. Since certifying to Planet Mark, the company has set a target to reduce emissions by 5% annually.

Small Stuff UK’s total carbon footprint in the year ending June 2021 was 0.4 tCO2e, a reduction of 51%. Small Stuff UK’s total carbon per employee in the year prior to June 2021 was 0.1 tCO2e, a reduction of 83%.  

Steve Malkin
Founder and CEO
Planet Mark
“This has been a fantastic year for Small Stuff UK’s carbon reduction efforts. Slashing carbon by over 50% cements the company’s ambition to operate sustainably. Care for the environment is at the core of their team’s purpose, so I am not surprised to see such incredible results from this team. I can only hope the momentum is kept up, and we continue to see such progress in the future.”

Certification story

Small Stuff is an award-winning eco-conscious children’s lifestyle brand, and it goes to great lengths to ensure sustainability is embedded in its products and supply chain by handpicking all the products and working closely with suppliers from around the world. Small Stuff guarantees everyone is paid fairly and that each product is made with love, is sustainable, and is produced with less planet polluting processes. Small Stuff’s new location is run on 100% renewable energy and as of Earth Day 2020, it has signed up to Offset Earth, through which they will be planting at least 12 trees each month, plus another tree for each £20 spent at the store. 

Consumer goods suppliers must heed the call for sustainable production. The modern consumer is becoming increasingly concerned with the source of the products they buy. The average spending on ethical purchases per household has grown from a paltry £202 a year in 1999 to £1,278 in 2018. From original materials through to production and packaging, manufacturers and suppliers have a real opportunity to reap the branding benefits of a low-impact product. While conscious and ethical consumption is a burgeoning market that is only set to grow further, suppliers in the space must recognise the need for a sustainability policy that stands up to scrutiny. 

Case Study

Sustainability Influencer

An independent, family-run business based in Sheffield; Small Stuff holds sustainability at its heart. From everything in the shop and online to the way the business is run behind-the-scenes, Small Stuff are committed to working in a way that is ethical and kind to the planet. 


The sole founder of Small Stuff is Hellen Stirling-Baker who set up the business in 2016 when her son was just a few months old. In the early days, it was an online children’s clothing store and Hellen made every product by hand. It was hugely important for her to know where every part of every product came from. 

The business grew quickly and in 2018 Hellen made the decision to start sourcing ethical brands to add to the collection, remaining true to her values to know exactly where each product is made – and how.  


Over the years, Small Stuff has grown into a thoughtfully curated lifestyle store, carrying both well-known brands and products made by smaller local businesses. Small Stuff now trades online and from a busy child and parent-friendly shop in Sheffield.  


The shop promotes the circular economy with the initiative ‘Clothes the Loop’, a buyback and pre-loved section of the store with 100% of these profits donated to the Marine Conservation Society. 


Hellen champions shopping locally and supporting independent businesses. She ensures her business pays a fair wage with good working conditions throughout the supply chain and works hard to reduce waste across the business. Small Stuff minimises and reports its carbon footprint every year setting targets for future progress.

Hellen continues to raise awareness of sustainability issues by championing others, her own business, and informing and communicating in an incredibly down-to-earth manner. Her drive for knowledge and continued learning is shared through social media platforms and public talks as well as local and national media. She has been approached to become a key member of the Board for the British Independent Retail Association (BIRA) with sustainability as her main focus and is Business Carbon Reduction Advisor for the Sheffield and Greater Sheffield area. 


Hellen’s out-of-the-box thinking for collaboration with other companies is an effective driver for the message and her passion shines through as she talks about her own sustainability journey and shares inspiration and motivational stories from other businesses.  


Over the last 12 months, Hellen has been involved with key government research, influencing processes and messaging around sustainability within SMEs.

Promoting the ethos ‘buy well, buy less’ Hellen’s connection and passion for sustainability, simple changes and effective messaging have been hugely influential.  Spreading the message that we need less mass consumption, more careful purchasing – buying things that will last and that do not arrive wrapped in plastic or made a million miles away. Textiles that are locally or fair trade sourced and do not pollute the planet. Hellen demonstrates that a more thoughtful, responsible and planet-friendly business approach is achievable and realistic with support and determination and she is now in a position to share her expertise and experience to inspire others. 


Hellen’s consistent and passionate approach and drives to communicate, engage, support and accelerate other SMEs and customers’ sustainability journey both in the local community and nationally has driven real results and show no signs of slowing down, as Hellen would agree, there is still much to do. 

Future targets

Reduce carbon footprint by 5% annually

As part of the Planet Mark certification, Small Stuff UK has committed to making a year-on-year reduction.

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