Advertising, marketing and PR

Moving Brands

Moving Brands is an independent, global creative and innovation partner led by creative and strategic business people. It has ambitious climate targets and uses the Planet Mark framework to achieve them.
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Certified
1 year

People in office

Highlights

Measure

Total carbon footprint

Reporting Boundary: London, San Francisco
and New York office operations

Emission sources: electricity, natural gas, water, business travel, waste, paper usage

Reporting Period: 1 Oct 2018 –30 Sep 2019

*Location based

44.9 tCO2e

Total carbon footprint per employee

1.1 tCO2e

Absolute carbon reduction

70.2%

Absolute carbon reduction

57.2%

Engage

FTE employees

We engage our employees and wider stakeholders to unlock their talent and knowledge to drive year on year progress in sustainability.

43

Communicate

UN Sustainable Development Goals

We recognise that transparent communication is essential for transformational change and we quantifiably contribute to 9 SDG’s.

9

Certification story

Moving Brands, an independent, global creative and innovation partner led by creative and strategic business people, has achieved certification to Planet Mark. 

Moving Brands’ first calculated their carbon footprint in 2019.  Moving Brands’ total carbon footprint in year ending September 2019 was 144.7 tCO2e and the relative carbon footprint was 2.4 tCO2e per employee. Moving Brands’ market-based total carbon footprint in year ending September 2019 was 128.8 tCO2e. 

It has calculated the carbon footprint of its London, San Francisco and New York operational sites for the year ending September 2019 and set a target to reduce emissions by 5% annually. Location based electricity accounts for 14% of the total carbon emissions and natural gas accounts for 10%. Scope 3 emissions (water, waste, paper and business travel) account for 76% of total emissions. 

Steve Malkin
CEO
Planet Mark
“We need more companies like Moving Brands. The dedication to the cause of combating climate change is clear to see, from the ambitious goals on carbon to the ability to help its stakeholders become more sustainable. As well as acting on climate in its own back yard, the company is spreading sustainable ideas as far as it can. I have no doubt that the brand will work with Planet Mark to carve a path toward sustainability.”
Phil Richardson
Financial Controller
Planet Mark
“We need more companies like Moving Brands. The dedication to the cause of combating climate change is clear to see, from the ambitious goals on carbon to the ability to help its stakeholders become more sustainable. As well as acting on climate in its own back yard, the company is spreading sustainable ideas as far as it can. I have no doubt that the brand will work with Planet Mark to carve a path toward sustainability.”

Certification story

Phil added “the environment is one criterion of six that we qualify our clients and suppliers by. It is also a key part of all areas of running our business. The Moving Brands approach to sustainability and the environment is called Fuel. One of our goals at Moving Brands is to become carbon neutral by implementing Fuel. We use it to review everything that we buy — from fruits to finance to flights. 

Fuel has completely realigned our posture. All the items we buy and the products and services we endorse come from brands that share our values — and we’ve done this without increasing our budgets. 

We engaged with Planet Mark to help us drive forward our goal and see what additional changes we can make on top of the many that we have implemented over the past two years. The Planet Mark also gives us a starting point to measure our progression against and to set goals. Planet Mark is going to be invaluable in helping us achieve our carbon neutral goal.” 

First year certification is based on the commitment to continuous improvement in sustainability in its business operations by measuring and reducing its carbon footprint and engaging its stakeholders. 

Moving Brands makes its clients both successful and truly sustainable. Its work results in products and experiences that people love, enduring purpose-led brands and innovative new businesses.

The innovation industry must realise its important place in the fight against climate change. The decade of climate action is the perfect moment to start or progress on a sustainable journey, and innovation consultancies can both respond to the demand for sustainable innovation and use their powerful networks to advance practices and solutions that help alleviate the impacts of climate change. 

Future targets

Reduce carbon footprint by 5% annually

As part of the Planet Mark certification, Moving Brands has committed to making a year-on-year reduction.

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