Advertising, marketing and PR


Incubeta is a digital marketing solution provider specialising in the areas of media, technology and creative. Incubeta sees sustainability as both a planetary imperative and important part of its business in communications.
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1 year

People in office



Total carbon footprint

Reporting Boundary: 2 UK Operational sites
–London and Manchester

Emission sources: electricity, transmission
and distribution losses, water, travel, paper

Reporting Period: 1 Jan 2019 –31 Dec 2019

118.2 tCO2e

Total carbon footprint per employee

1.33 tCO2e


FTE employees

We engage our employees and wider stakeholders to unlock their talent and knowledge to drive year on year progress in sustainability.



UN Sustainable Development Goals

We recognise that transparent communication is essential for transformational change and we quantifiably contribute to 4 SDG’s.


Certification story

Incubeta UK, a digital marketing solution provider specialising in the areas of media, technology and creative, has achieved Planet Mark certification. 

This is Incubeta UK’s first year of business carbon footprint reporting and certification to The Planet Mark. Incubeta UK’s total carbon footprint in the year ending December 2019 was 118.2 tCO2e and the relative carbon footprint was 1.33 tCO2e per employee. 

It first calculated the carbon footprint of its London and Manchester operational sites for the year ending December 2019 and set a target to reduce emissions by 5% annually This year’s footprint includes emissions from purchased electricity, transmission and distribution losses, water, business travel and printing paper for its offices. Air travel accounts for 81% of the total carbon emissions, electricity accounts for 14%. Scope 3 emissions account for 86% of total emissions. 

Steve Malkin
Planet Mark
“I’m so pleased to have Incubeta join us at Planet Mark. I can sense a true desire to create a sustainable business at the agency, and willingness to embrace change is central to the success of any modern business. The positive impacts are plain to see, and the engagement in sustainability from the team is truly inspiring. Incubeta have the creative power to connect with stakeholders across the world, and I hope that the agency’s sustainability journey can become an integral part of its business in the future.”
Luke Judge
“We’re so excited about what embarking on this journey with the Planet Mark will bring. This partnership is a great opportunity for us to continuously improve as a business when it comes to our carbon footprint, by making sustainability one of our key business priorities for 2020 and beyond.”

Certification story

First year certification is based on the commitment to continuous improvement in sustainability within its business operations by measuring and reducing its carbon footprint and engaging its stakeholders. 

Incubeta has already taken many steps towards becoming a sustainable business. Working with First Mile, the agency has implemented a comprehensive recycling and waste scheme. Its Old Street office is in a BREEAM Excellent rated building, with its energy sourced from renewable and gas supply offset using carbon credits. All of the positive changes have been reinforced by  sustainability committees at Incubeta and for the Old Street office building it occupies.  

Creative agencies need to learn to walk the walk on sustainability. Consumers want brands that align with their values, and these brands are ever more likely to require genuine sustainability. A good product is no longer all that is necessary to win over a potential customer. As well as providing clear knowledge on the issues impacting our planet, in a modern world agencies must show commitment from within to sustainable change.  

Future targets

Reduce carbon footprint by 5% annually

As part of the Planet Mark certification, Incubeta has committed to make a year-on-year reduction.

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