Reporting Boundary: Head office (10th Floor,
Blue Star House, 234-244 Stockwell Rd, Brixton,
London, SW9 9SP)
Emission sources: Electricity, transmission & distribution, natural gas, water, waste, businessntravel, paper, homeworking (excluded from footprint)
Reporting Period: 01 Jan 2020 – 31 Dec 2020
We engage our employees and wider stakeholders to unlock their talent and knowledge to drive year on year progress in sustainability.
We recognise that transparent communication is essential for transformational change and we quantifiably contribute to 6 SDG’s.
Digital Detox, a humanity-led digital product agency, specialising in design, full-stack development, delivery and digital transformation, has achieved Planet Mark certification.
This is Digital Detox’s third year of business carbon footprint reporting and Planet Mark certification. Since certifying to Planet Mark, the company has set a target to reduce emissions by 5% annually.
Digital Detox’s total carbon footprint in the year ending 31 December 2020 was 9.4 tCO2e, a reduction of 46%. Digital Detox’s total carbon per employee in the year ending 2020 was 0.4 tCO2e, a reduction of 26%.
“Digital Detox are an ambitious agency with a strong sustainable agenda. These results are a huge step towards that ambition becoming reality. For carbon neutral goals to be achieved, they need to be paired with swift and immediate action – and the Digital Detox team is doing exactly that. I am delighted by their progress, and this certification is a marker of great work. Digital Detox is rapidly becoming an exemplar in the industry.”
“As a humanity-led digital product agency specialising in strategy, digital transformation, full stack development and design, we harness technology to benefit people and the planet. That means that wherever possible, we look to take the most efficient, sustainable option, within our business and more recently, for our clients, too. “
Liam added “Since working with the Planet Mark, we have decreased our carbon footprint by 8.64tCO2, created our own, award-winning sustainability blog series, and even launched a product to cut digital sustainability for our clients. The first partnership saved 79,000kg of carbon – that’s the equivalent of driving nearly 200,000 miles – and $1 million open related to sustainable alternatives across culture, cloud, code and customer. We recognise the impact our industry has on the environment, and our responsibility to take action.”
Digital Detox has a simple but ambitious sustainable goal: to become carbon neutral within the next five years. But beyond its own ambitions, the agency also has ambitions for its clients, offering to produce green reports for the digital landscapes of its clients. Through smart technology and practice, it aims to cut both its own, and its stakeholders’, carbon footprints.
Digital agencies have a responsibility to act on climate change. Globally, digital pollution emits more carbon than air travel. Technology use must be compatible with smart and sustainable solutions as the world continues to embrace the digital revolution. As modern consumers become increasingly concerned with their supply chain sustainability, digital agencies must be responsive to this change, through both their internal and external sustainable offerings.
Digital Detox’s Sustainability Diaries series has one simple mission: to provide accountability. To give a written trail, month over month, of what the company has identified, changed, learnt, succeeded with, messed up, built, re-built, discussed and discovered when it comes to being more sustainable.
The company started this written trail at the beginning of 2020 to document honestly the sustainability journey as a business, taking into account the highs and lows. One of the company’s biggest achievements is reducing its carbon footprint by 4% in 2019 compared to the year before.
Digital Detox has implemented many changes such as using sustainable coffee, using recycled paper, going fully vegetarian for breakfasts and events, using Oddbox for plastic-free fruit deliveries; plus a wide range of other initiatives.
Digital Detox is using a blog as the main channel to pen down this sustainability journey, posting every month and then sharing through LinkedIn and Twitter. Since pivoting the business into focusing on digital sustainability, the company’s social media stats have grown exponentially.
The Sustainability Diaries have diverse authors and various subjects, with some of the blogs focusing on the operational changes made as an organisation to become more sustainable, while others look at helping companies calculate their carbon footprint to support them implement sustainable practices within their roadmaps.
Each diary has its own branded cover depending on the month it’s been released and it includes visuals to showcase the work and changes that have been made around sustainability. The messages have one clear thing in common: to document and share Digital Detox’s journey to a more sustainable future, which is not about being perfect, it’s about trying to be better.
This has led the company to be asked to speak on stage at the likes of CogX and SXSW, and also receiving the Outstanding Green Initiative Award at the Global Business Excellence Awards and securing a seat on BIMA’s Sustainability Council. Off the back of this transparency initiative, Digital Detox took action on climate change by founding the Green Report; the tool to track, control and cut digital waste within large organisations. The first partnership saved 79,000kg carbon, the equivalent of driving nearly 200,000 miles.
In 2020, Digital Detox started working with Brainforest connecting investors with sustainable forestry projects around the world. Digital Detox has also helped conserve the white-beaked dolphins by introducing digital technology to the leading charity MARINElife.
These are crucial environmental and cultural changes that were made possible due to Digital Detox’s efforts to raise awareness through blogs, social channels and the hard work of the team.
As part of their sustainability approach, Digital detox goal is to become carbon neutral.
As part of the Planet Mark certification, Digital Detox has committed to making a year-on-year reduction.