Advertising, marketing and PR

Advertising Production Resources (APR)

Advertising Production Resources (APR) is a content creation optimization consultancy. With its key partners, they are pushing for sustainability practices throughout all verticals of production.
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Certified
1 year

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Highlights

Measure

Absolute carbon reduction

Reporting Boundary: 2 US offices (New York
and Detroit)

Emission sources: Electricity, T&D Losses,
Business Travel

Reporting Period: 01 Jan 2020 – 31 Dec 2020

-80.4%

Carbon reduction per employee

-78.6%

Total carbon footprint

54.4 tC0₂e

Total carbon footprint per employee

3.0 tC0₂e

Engage

FTE employees

We engage our employees and wider stakeholders to unlock their talent and knowledge to drive year on year progress in sustainability.

18

Communicate

UN Sustainable Development Goals

We recognise that transparent communication is essential for transformational change and we quantifiably contribute to 9 SDG’s.

9

Certification story

Advertising Production Resources (APR) is a content creation optimization consultancy. APR recognise the advertising industry has a colossal role to play in the mitigation of climate crises. Yet, each year, the advertising industry produces thousands of tons of carbon emissions and waste. From the very messaging within our advertisements to the actual methods of production, this industry is a carbon-emitting powerhouse in a position of unequivocal power. APR have the capability to usher forth the unprecedented industrial and societal changes needed to live in a healthy future. The company sits at the intersection of marketers, agencies, and production partners; consequently, they have a bird’s eye view of the tremendous waste associated with production. With its key partners, they are pushing for sustainability practices throughout all verticals of production.


In this crucial Decade of Action, the company wants to ensure that they are a force for good: positively transforming society and the planet by measuring its own impact on the environment. Over the next year, APR are committed to tackling climate change and inspiring others to join the movement.

Through Planet Mark, they have protected an area of endangered rainforest thanks to Cool Earth; a charity working alongside rainforest communities to halt deforestation. Its pledge through Cool Earth goes directly towards supporting the Asháninka community in Central Peru.

It is also helping the Eden Project – an educational charity building connections with each other and the living world, exploring how we can work together towards a better future. APR look forward to sharing its sustainability achievements with the wider community.

Future targets

Reduce carbon footprint by 5% annually

As part of the Planet Mark certification, APR has committed to making a year-on-year reduction.

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