Advertising, marketing and PR

Advertising Association

The Advertising Association promotes the role, rights and responsibilities of advertising and its impact on individuals, the economy and society. The measurement of its footprint is in line with all the Ad Net Zero supporters that are also on their journey to measure and report their carbon emissions.
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Certified
1 year

Trees in sky BEST

Highlights

Measure

Total carbon footprint

Reporting Boundary: UK operationsrnrnEmission sources: Electricity, T&D losses,rnnatural gas, water, waste, fleet, business travelrnrnReporting Period: 01 Jan 2019 – 31 Dec 2019

458.5 tC0₂e

Total carbon footprint per employee

8.3 tC0₂e

Engage

FTE employees

We engage our employees and wider stakeholders to unlock their talent and knowledge to drive year on year progress in sustainability.

55

Communicate

UN Sustainable Development Goals

We recognise that transparent communication is essential for transformational change and we quantifiably contribute to 5 SDG’s.

5

Certification story

The Advertising Association promotes the role, rights and responsibilities of advertising and its impact on individuals, the economy and society. Their work is focused on a number of policy areas and industry programmes including trust in advertising, data and e-privacy, digital advertising, promoting growth and many more.

This is the Advertising Association’s first year of business carbon footprint reporting and Planet Mark certification. Since certifying to Planet Mark, the company has set a target to reduce emissions by 5% annually.

Through Planet Mark, the association has protected an area of endangered rainforest thanks to Cool Earth; a charity working alongside rainforest communities to halt deforestation. Its pledge through Cool Earth directly supports the Asháninka community in Central Peru.

It has also helped the Eden Project – an educational charity building connections with each other and the living world, exploring how we can work together towards a better future.

Steve Malkin
CEO
Planet Mark
“The Advertising Association has taken a great step forward by achieving Planet Mark certification. The team has not only pledged to continually reduce their own carbon footprint, they have laid a marker for the whole industry to improve on sustainability. This is fantastic leadership that should be applauded.”

Certification story

As well as achieving Planet Mark certification, the Advertising Association has achieved a number of other sustainable standards, showing their dedication to the environment. The association is B Corp certified, committing to the highest standards of verified environmental as well as social performance. The Advertising Association is also LEED accredited and holds the sustainable building BREEAM standard for its offices. All of this contributes to the Advertising Association’s net zero by 2030 target.

Trade associations have a responsibility to set the standards of best practices within their industry. As thought leaders and conveners across their industry, trade associations can set standards and help communities make the change on a much larger scale. This means that climate action taken by trade associations not only has impacts within their own organisation but can have rippling effects throughout the industry.

As a result, Ad Net Zero was created by the Advertising AssociationISBA and IPA (Institute of Practitioners in Advertising) to respond to the climate crisis. Its ambition is to set the advertising industry on a clear path to net zero with immediate actions to measure, track and reduce the carbon impact of the way the industry operates.

Like all Ad Net Zero members including fellow Planet Mark members Quiet Storm, Clear Channel and JCDecaux, the AA has committed to achieving net zero carbon output by 2030 and measurement is key to achieving that objective.

Future targets

Reduce carbon footprint by 5% annually

As part of the Planet Mark certification, Advertising Association has committed to making a year-on-year reduction.

Reach net zero carbon 2030

With the support of Planet Mark, the Advertising Association has committed to achieving net zero carbon emissions by 2030.

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