Advertising, marketing and PR

Advertising Association

The Advertising Association promotes the role, rights and responsibilities of advertising and its impact on individuals, the economy and society. The measurement of its footprint is in line with all the Ad Net Zero supporters that are also on their journey to measure and report their carbon emissions.
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Certified
1 year

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Highlights

Measure

Total carbon footprint

Reporting Boundary: UK operationsrnrnEmission sources: Electricity, T&D losses,rnnatural gas, water, waste, fleet, business travelrnrnReporting Period: 01 Jan 2019 – 31 Dec 2019

458.5 tC0₂e

Total carbon footprint per employee

8.3 tC0₂e

Engage

FTE employees

We engage our employees and wider stakeholders to unlock their talent and knowledge to drive year on year progress in sustainability.

55

Communicate

UN Sustainable Development Goals

We recognise that transparent communication is essential for transformational change and we quantifiably contribute to 5 SDG’s.

5

Certification story

The Advertising Association promotes the role, rights and responsibilities of advertising and its impact on individuals, the economy and society. Their work is focused on a number of policy areas and industry programmes including trust in advertising, data and e-privacy, digital advertising, promoting growth and many more.

Headed by the Advertising AssociationISBA and IPA (Institute of Practitioners in Advertising), Ad Net Zero is the UK advertising industry’s initiative to help the industry respond to the climate crisis. Its ambition is to set the advertising industry on a clear path to net zero with immediate actions to measure, track and reduce the carbon impact of the way the industry operates.

The association calculated and reported its carbon emissions for 2020. Measuring its environmental impact is an important process to do what it can do to reduce this further. This measurement of its footprint is in line with all the Ad Net Zero supporters that are also on their journey to measure and report their carbon emissions including fellow Planet Mark Members Clear Channel and JCDecaux. Like all Ad Net Zero members, the AA has committed to achieving net zero carbon output by 2030 and measurement is key to achieving that objective.

In this crucial Decade of Action, the company wants to ensure that they are a force for good: positively transforming society and the planet by measuring its own impact on the environment. Over the next year, Advertising Association is committed to tackling climate change and inspiring others to join the movement.

Through Planet Mark, the company are protecting an area of endangered rainforest thanks to Cool Earth; a charity working alongside rainforest communities to halt deforestation. Its pledge through Cool Earth goes directly towards supporting the Asháninka community in Central Peru.

The company is also helping the Eden Project – an educational charity building connections with each other and the living world, exploring how we can work together towards a better future. Advertising Association looks forward to sharing its sustainability achievements with the wider community.

Future targets

Reduce carbon footprint by 5% annually

As part of the Planet Mark certification, Advertising Association has committed to making a year-on-year reduction.

Reach net zero carbon 2030

With the support of Planet Mark, the Advertising Association has committed to achieving net zero carbon emissions by 2030.

Become a member

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