Advertising, marketing and PR

Advertising Association

The Advertising Association unites the UK’s advertising industry to promote the role and rights of responsible advertising – trusted, inclusive, and sustainable – and its value to people, society, businesses, and the economy.
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Certified
3 years

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Highlights

Measure

Location-based measured carbon footprint

Reporting Boundary: Advertising Association,
Orwell House, 16-18 Berners Street, London, W1T 3LN

Emission Sources: Electricity, T&D Losses, Water, Business Travel, Waste, Paper

Reporting Period: 01 Jan 2022 to 31 Dec 2022

3.4 tC0₂e

Location-based measured carbon footprint per employee

0.1 tC0₂e

Market-based measured carbon footprint

2.1 tC0₂e

Market-based measured carbon footprint per employee

0.1 tC0₂e

Engage

FTE employees

We engage our employees and wider stakeholders to unlock their talent and knowledge to drive year on year progress in sustainability.

32

Communicate

UN Sustainable Development Goals

We recognise that transparent communication is essential for transformational change and we quantifiably contribute to 6 SDG.

6

Certification story

The Advertising Association unites the UK’s advertising industry to promote the role and rights of responsible advertising – trusted, inclusive, and sustainable – and its value to people, society, businesses, and the economy. Their work is focused on relaying industry views to Government on a multitude of policy areas, as well as running industry programmes focused on public trust in advertising, talent and inclusion, sustainability, exports, media literacy and much more.

In this Decade of Action, the company wants to ensure that they are a force for good: positively transforming society and the planet by reducing any negative impact on the environment.

The Advertising Association is working with Planet Mark to reduce carbon emissions and share its journey with its community to inspire others. By being more strategic about its environmental responsibility, they will be able to increase its positive impact significantly and hopes to encourage continual improvements within its community.

Steve Malkin
Founder and CEO
Planet Mark
“The Advertising Association has taken a great step forward by achieving Planet Mark certification. The team has not only pledged to continually reduce their own carbon footprint, they have laid a marker for the whole industry to improve on sustainability. This is fantastic leadership that should be applauded.”

As thought leaders and conveners across their industry, trade associations can set standards and help communities make the change on a much larger scale. This means that climate action taken by trade associations not only has impacts within their own organisation but can have rippling effects throughout the industry.

As a result, Ad Net Zero was created by the Advertising AssociationISBA and IPA (Institute of Practitioners in Advertising) to respond to the climate crisis. Its ambition is to set the advertising industry on a clear path to net zero with immediate actions to measure, track and reduce the carbon impact of the way the industry operates.

Future targets

Reduce carbon emissions by at least 2.5% each year

To recertify next year Advertising Association must reduce emissions by 2.5%.

Aim to reduce carbon emissions by 5% each year

A 5% year-on-year reduction is the target reduction recommended by Planet Mark.

Become a member

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The net zero journey: overcoming the hurdles to success

Thursday 30th May 2024, 1:00 pm - 2:00 pm