Advertising, marketing and PR

Advertising Association

The Advertising Association promotes the role, rights and responsibilities of advertising and its impact on individuals, the economy and society. The measurement of its footprint is in line with all the Ad Net Zero supporters that are also on their journey to measure and report their carbon emissions.
Download certificate

2 years

Trees in sky BEST



Absolute carbon reduction

Reporting Boundary: London office operations
(Work.Life, 20 Red Lion St,London WC1R 4PS)

Emission Sources: Electricity, T&D Losses, Waste, Business Travel

Reporting Period: 01 Jan 2021 – 31 Dec 2021


Carbon reduction per employee


Location-based total carbon footprint

9.3 tC0₂e

Location-based total carbon footprint per employee

0.4 tC0₂e

Market-based total carbon footprint

8.4 tC0₂e

Market-based total carbon footprint per employee

0.4 tC0₂e


FTE employees

We engage our employees and wider stakeholders to unlock their talent and knowledge to drive year on year progress in sustainability.



UN Sustainable Development Goals

We recognise that transparent communication is essential for transformational change and we quantifiably contribute to 8 SDG.


Certification story

The Advertising Association promotes the role, rights and responsibilities of advertising and its impact on individuals, the economy and society. Their work is focused on a number of policy areas and industry programmes including trust in advertising, data and e-privacy, digital advertising, promoting growth and many more.

Achieving the Planet Mark is based on the commitment to continuous improvement in sustainability in its business operations by measuring and reducing its carbon footprint and engaging its stakeholders. 

As well as achieving Planet Mark certification, the Advertising Association has achieved a number of other sustainable standards, showing their dedication to the environment. The association is B Corp certified, committing to the highest standards of verified environmental as well as social performance. The Advertising Association is also LEED accredited and holds the sustainable building BREEAM standard for its offices. All of this contributes to the Advertising Association’s net zero by 2030 target.

Steve Malkin
Founder and CEO
Planet Mark
“The Advertising Association has taken a great step forward by achieving Planet Mark certification. The team has not only pledged to continually reduce their own carbon footprint, they have laid a marker for the whole industry to improve on sustainability. This is fantastic leadership that should be applauded.”

Trade associations have a responsibility to set the standards of best practices within their industry. As thought leaders and conveners across their industry, trade associations can set standards and help communities make the change on a much larger scale. This means that climate action taken by trade associations not only has impacts within their own organisation but can have rippling effects throughout the industry.

As a result, Ad Net Zero was created by the Advertising AssociationISBA and IPA (Institute of Practitioners in Advertising) to respond to the climate crisis. Its ambition is to set the advertising industry on a clear path to net zero with immediate actions to measure, track and reduce the carbon impact of the way the industry operates.

Like all Ad Net Zero members including fellow Planet Mark members Quiet Storm, Clear Channel and JCDecaux, the AA has committed to achieving net zero carbon output by 2030 and measurement is key to achieving that objective.

Going beyond

Through Planet Mark, the association has protected an area of endangered rainforest thanks to Cool Earth; a charity working alongside rainforest communities to halt deforestation. Its pledge through Cool Earth directly supports the Asháninka community in Central Peru.

It has also helped the Eden Project – an educational charity building connections with each other and the living world, exploring how we can work together towards a better future.

Future targets

Reduce carbon emissions by at least 2.5% each year

To recertify next year Advertising Association must reduce emissions by 2.5%.

Aim to reduce carbon emissions by 5% each year

A 5% year-on-year reduction is the target reduction recommended by Planet Mark.

Reach net zero carbon by 2030

Advertising Association has made a public commitment to achieving net zero carbon emissions by 2030.

Become a member

Join now
Net Zero Carbon Essentials Workshop

Thursday 28 September 2023, 9:30am - 12:30pm